everyone deserves to smile.

In 2020, our founder, Alexa, had the idea to start something with the simple goal of giving people the confidence to show off their smiles. From that day forward, she has stopped at nothing to source the best products in the market to create some of the longest lasting tooth gems and teeth whitening results in the game.

Through trial and error (many errors, shout out to her friends who supported her before starting), she has been able to truly grow from simply doing tooth gems to now offering multiple services, doing events/markets/pop-ups across Canada, launching a supply line and courses for aspiring tooth gem artists and teeth whitening technicians.

If you’ve been contemplating getting tooth gems or teeth whitening done by Alexa, this is your sign to do it!